ABC Video

Music video analysis

Music video analysis

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Music video: Artist's reaons

- Promotion
- Seen aswel as heard
- Status/star image
- Develope a personal image
- Fun and a different variety of experiences
- Visually expresses meaning
- visually enhancing the narrative
- Promotion for the label it's self
- Allows audience to identify with some characters
- Highly stylized representations of the band

Music video: Director's considerations

- Style of the artist
- target audience
- Genre
- Narrative
- Time
- Location
- TX rating (Transmission Rating)
- Budget